Business & Management
Digital Marketing
Learn how to create campaigns, understand data analytics and track emerging trends to market your business with online digital marketing training.
Basic
- Course Competence
- Course material
- Real Trainer
- Live Instructor
Expert
- ISO Certificate / Dual Certificate
- Dual Certificate / Internship / Course
- Work With 3 Branches
- Live Instructor
1. Intro to Digital Marketing & Strategy
Digital Marketing Ecosystem (Channels, Platforms, Synergy), Marketing Fundamentals (Shift from Traditional to Digital, AIDA Model), customer Centric Strategy (Buyer Persona, Psychographics, Pain Points), Goal Setting (Defining SMART Goals, KPIs), Market Analysis & Competition competitor Analysis (Basic tools and frameworks)
2. SEO Fundamentals
Search Engine Optimization (Foundation), Search Engine Mechanics (Crawling, Indexing, Ranking), Keyword Research (Understanding SearchIntent, free tools), On-Page SEO (Optimizing Title Tag, Meta Descriptions, H1 Tags, URL structure, Image alt text), Advanced SEO & Technical Tools, Off-Page SEO (Introduction to Backlinks, ‘link juice,’ domain authority), Technical SEO (Site speed, mobile-friendliness, Google Search Console.
3. Social Media Marketing (SMM)
Platform Deep Dive & Content, Core features & best practices (Facebook, Instagram, LinkedIn, YouTube), Content Planning (Creating a Social Media Content Calendar, 80/20 Rule) Community Management & Tools, Handling comments, responding to reviews, and managing customer service Introduction to Analytics (Interpreting platform Insights: Reach, Impressions, Engagement Rate) Basic SMM Tools (Overview of scheduling and monitoring tools like Hootsuite/Buffer)
4. Content Creation Essentials (Practical)
Graphic Design Basics (Canva Free Tier), Principles of design, color theory, typography, visual hierarchy, Hands-on practice (static posts, infographics, email banners), Video Editing (CapCut & Premiere Pro Basics), CapCut: Hands-on workshop (importing, trimming, cuts, transitions, text/subtitles, music licensing, exporting), Premiere Pro: Introduction to the UI, basic project setup, simple sequence assembly, Content Types Creating effective blogs, short-form captions, and image posts that drive engagement.
5. Website Fundamentals
Understanding the internet (client-server model), domains, and hosting HTML/CSS Overview (Reading and recognizing basic HTML structure, CSS styling, debugging) WordPress Setup & Management Installing WordPress, navigating the dashboard, choosing and customizing themes Installing essential plugins (SEO, security, forms) Email Marketing Basics List building strategies and segmentation concepts Setting up a simple welcome email (e.g., Mailchimp free plan)